Mel Boteri
Extended Validation Helps New Business Establish Trust with Customers
Establishing a business in the highly competitive world of fashion can be tough. Designer Melanie Mueller knew that a secure, trustworthy website would be key to the success of her new company, Mel Boteri. With GeoTrust SSL Certificates with Extended Validation, Mueller has been able to build trust in the Mel Boteri brand and generate sales both online and at the company’s Atlanta showroom.
Mel Boteri is a relatively new company, so I wanted online security that would help me build confidence with my customers and demonstrate that my website is trustworthy…I had seen GeoTrust used on other websites, so I knew the name would be familiar,” GeoTrust also offered attractive pricing, so it was a great combination of a well-known brand at a reasonable cost."
Melaine Mueller, Founder and Owner, Mel Boteri
Industry
- Designer of custom shoes and handbags for women
Key Challenges
- Increase customer confidence by protecting ecommerce transactions
- Establish secure online presence for new business to help build company’s brand
- Differentiate business from competitors with highly visible security
Solution
- GeoTrust® True BusinessID with EV
Results
- Created secure online environment where customers can customize designs, save them for later review, or purchase
- Green extended validation bar provides highly noticeable cue that transactions are secure, increasing customer confidence even more
- Leveraged established online security provider to build trust in company brand
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